Friday, October 1, 2010

Emily: My Logo

Creating my logo was an interesting process.  After reviewing all of the reading material and viewing the videos I had an idea of what direction I wanted to go in but I still wasn't quite sure.  I thought about something I read about how icons resemble something more.  Figures and symbols can resemble something that people can relate to and will think about when they see your logo. 
Being homesick and missing my dogs terribly I thought of my dachshunds.  Dachshunds, like the two I have at have at home, have quite the personality, they are very outgoing, and goofy dogs.  The more I thought about them the more I saw myself in them and in the breed so I used them to start my sketching process.  I am a very outgoing person, I like to always be on the go, full of energy.  I like upbeat music and having fun with my friends and family.
I used that picture of a Dachshund for my sketches.  My dogs actually walked in the wiener walk which was what this design was for. 

Knowing my likes and dislikes I knew I wanted vibrant colors and a design that showed something fun.  I am a biology major that's where I got my idea for my sketch with the tree in the middle in the shape of a "y" my middle initial.  I also tried playing around with the letters in my name.  In the end I came back to my original idea of dachshunds, but my first sketch seemed unbalanced so I tried balancing it out more.   
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The hardest thing I found in the creation of my logo was coming up with ways to portray myself in a design. I first came up with the dachshund idea I did not think i could come up with much else.  I was trying to think more out of the box, creatively, but nothing.  I felt Biology really did not portray the real side of who I really am everything I could draw would be too mellow. 
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I learned from the videos, the PowerPoint and other reading that the most important thing about creating a logo is you capture the essence of the company or person you are creating the logo for and get across the message that they want you to get across.  This is why it is important to brainstorm and come up with a variety of ideas.

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